The basic idea is to “think globally and act locally”. McDonald’s follows a mix of a couple of pricing strategies: low-cost pricing strategy and bunding pricing strategy. Pricing is an important aspect of McDonald’s marketing strategy & mix. Every year, it distributes 1.5 billion toys worldwide. So, even if you are craving for a portion of familiar home-like tasting food, you have McDonald’s for it, or if you want to taste something exotic, you have McDonald’s for it.Ī post shared by McDonald’s Fact 6- The largest distributor of toys globally is not Hasbro and Mattel but McDonald’s. You will find a few similar items across the globe on the menu and a few locally adapted in any part of the world. Its uniqueness is – It is the same and different at the same time. If I search McDonald’s near me, I will find at least 5 outlets within 3 km. McDonald’s operates in more than 100 countries with 38,000 (and counting) outlets. You will find more infographics at Statistaįun Fact 2 – McDonald’s has a full-fledged training program at Hamburger University, Illinois, with majors in Hamburgerology and a minor in French fries. You can order McDonald’s from its mobile app Uber Eats, Zomato, Swiggy, you name it, McDonald’s has it. Partnering with third-party suppliers to have a greater reach.Cage-free egg goal – McDonald’s has committed to using 100% cage-free eggs by the end of 2025.McDonald’s started its all-day breakfast to capture more morning business.It started to add more seasoned and limited items, such as Christmas-themed McFlurry, Shamrock, etc.In 2006, McDonald’s experienced a huge success for its Snack Wraps, which was brought in to cater for its calorie counting and fast-paced drive-thru customers.
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